Department of BUSINESS AND MANAGEMENT NCR

Syllabus for
BBA (FinTech/Honours/Honours with Research)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA101-1 MANAGEMENT AND BEHAVIOURAL PROCESS Major Core Courses-I 4 4 100
BBA102-1 FINANCIAL ACCOUNTING Major Core Courses-I 4 4 100
BBFT101-1N INTRODUCTION TO FINTECH Major Core Courses-I 4 4 100
BBFT161-1N CRYPTO CURRENCY AND PAYMENTS Skill Enhancement Courses 2 2 50
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 3 3 100
COM144 FINANCIAL LITERACY Multidisciplinary Courses 3 03 100
COM146 INTRODUCTION TO EXCEL FOR MANAGERS Multidisciplinary Courses 3 3 100
DSC142 PYTHON PROGRAMMING FOR DATA SCIENCE Multidisciplinary Courses 3 3 100
ECO141-1N MARKET AND ECONOMY Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
LAW144 ENVIRONMENTAL LAW Multidisciplinary Courses 3 3 100
MED141-1N MEDIA AND SOCIAL MOVEMENTS Multidisciplinary Courses 3 3 50
POL141-1N GANDHIAN THOUGHT Multidisciplinary Courses 3 3 50
POL142-1N GLOBAL POWER AND POLITICS Multidisciplinary Courses 3 3 50
PSY141 ADVERTISEMENT PSYCHOLOGY Multidisciplinary Courses 3 3 100
STA142 DATA ANALYSIS USING EXCEL Multidisciplinary Courses 3 3 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA101-2 FINANCIAL MANAGEMENT - 4 4 100
BBA102-2 MARKETING MANAGEMENT - 4 4 100
BBA191-2 SOCIAL CONCERN PROJECT - 2 1 50
BBFT101-2N FINANCIAL INSTITUTIONS, MARKETS AND SERVICES - 4 4 100
BBFT161-2N STRUCTURED QUERY LANGUAGE - 2 2 50
COM148N PERSONAL TAX PLANNING - 3 3 100
COM149N INVESTMENTS AND TRADING STRATEGIES - 3 3 100
COM151N DIGITAL MARKETING - 3 3 100
CSC151N VISUALIZATION TECHNIQUES USING EXCEL - 3 3 100
CSC153N INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS (DBMS) - 3 03 100
ENG181-2 ENGLISH - 3 2 100
MED142 DIGITAL STORYTELLING TECHNIQUES - 3 3 50
PSY156N PSYCHOLOGY OF RELATIONSHIPS - 3 3 50
STA142N DATA ANALYSIS USING EXCEL - 3 3 100
      

    

Department Overview:

Department of Business and Management, is a premier wing of Christ (Deemed to be

University), since 1991 with a clearly defined approach for creating quality managers and

entrepreneurs required to face the challenges of the corporate sector. The department offers

undergraduate courses in Business and Administration and Masters Programme in Management

and Finance which are challenging and specifically designed to develop and enhance career

opportunities and to contribute in the dissemination of academic and applied knowledge in

business management.

Mission Statement:

VISION

Our Vision is to be an institution of excellence developing leaders serving enterprises and society

globally.

 

MISSION

Our mission is to develop socially responsible business leaders with the spirit of inquiry through

academic and industry engagement.

Introduction to Program:

The undergraduate programme in Bachelor of Business Administration in Finance Technology (BBA Fin- Tech) honours is offered by the School of Business and Management at the Delhi NCR Campus to prepare young minds with a keen interest in finance to take up challenging positions in the financial segment.  This industry led programme provides the platform to students aspiring to establish their presence in the Fin-Tech domain to train and equip to be able to meet with the challenges of a career in this sector that is witnessing a number of technological disruption led changes.

 

The Fin-Tech segment has evolved rapidly across the years, presenting exciting and challenging opportunities in domains spanning Banking, Capital Markets, Digital Finance and Alternative Finance. To meet this challenge and capitalise on these emerging opportunities the curriculum for the three year BBA Fin-Tech programme (6 Semesters), has been designed to enable the students to gain in-depth conceptual understanding and hands-on experience in the emerging Fin-Tech space as well as exposing them to the other functional areas of management. Students will be offered extensive industry exposure through various industry led and taught courses, rigorous internships in Financial Institutions, Fin-Tech start-ups, Advisory firms etc., which would be facilitated through our industry partner for this programme Edu Edge Pro Pvt Ltd and our widespread existing corporate network.

 

Students would be encouraged to pursue several value added courses to strengthen their knowledge of Finance and Technology meant to aid financial decision making. In addition to this they are also given the opportunity for interdisciplinary learning through various generic electives from the streams of Economics, Psychology, Sociology, Social Work, Law, Media Studies, Hotel Management and Computer Applications. Aimed at the holistic development of the students, the Department facilitates students’ participation in various National and International fests besides conducting several curricular and co-curricular activities through clubs and associations. Students are also encouraged to participate in community development initiatives to sensitise them to the community needs.

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLO1.1: Evaluate initiatives to address social issues

PLO1.2: Assess business actions from ethical perspectives

PLO2.1: Analyse concepts/theories of management

PLO2.2: Interpret business decisions with cross functional lens

PLO3.1: Develop professional presentation

PLO3.2: Develop business documents demonstrating effective written skills

PLO4.1: Interpret the business problem

PLO4.2: Propose possible solutions with their implications

Programme Specific Outcome:

PLO5.1: Discuss the field of finance technology

PLO5.2: Propose technology-based solutions to aid financial decisions

Programme Educational Objective:

PEO1: NA
Assesment Pattern

CIA-1: 20 marks

CIA-2 (MSE): 50 marks (converted to 25 marks)

CIA-3: 20 marks

Attendance: 5 marks

ESE: 50 marks (converted to 30 marks)

Total: 100 marks

Examination And Assesments

The assessment is done through Continuous Internal Assessment, Mid-Semester Examination and End-Semester Examination.

BBA101-1 - MANAGEMENT AND BEHAVIOURAL PROCESS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The course focus on developing an understanding about managing human behaviour at the workplace for achieving organizational effectiveness. The course has been designed to provide valuable insights into the functions of modern-day managers. It involves tracing the historical evolution of management thoughts, exploring the concepts, principles and behavioural processes of management. The course provides an overview of human behaviours at individual, group and organization level.

Course Objectives: 

•To explain the basic concepts, principles and theories of management

•To examine the broad essential functions of a manager

•To identify the challenges posed by of globalization, diversity and ethics on today’s manager

•To analyse the individual’s personality, learning, attitudes and perceptions and its impact on their work behaviour

•To compare and contrast motivation and leadership styles of managers

•To assess the dynamics of group behaviours and its influence on group effectiveness

 

Learning Outcome

CO1: Summaries the essential managerial functions for the organizational effectiveness.

CO2: Identify the impact of challenges posed by of globalization, diversity and ethics on managerial effectiveness.

CO3: Analyse the individual differences and its implications in the organisation.

CO4: Assess factors that motivate individuals at the workplace.

CO5: Evaluate various leadership styles that enhance group effectiveness.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA102-1 - FINANCIAL ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.

Course Objective:

      To provide an understanding of application of various principles and practice of Accounting.

      To demonstrate the knowledge on the process of accounting cycle and basic steps involved in Accounting.

      To extend the knowledge of systematic maintenance of books of accounts to real life business.

      To interpret Annual Financial statements of Sole proprietorship form of business.

  • To outline the need for Accounting standards and IFRS.

 

Learning Outcome

CO1: Identifies the application of various principles and practice of Accounting in preparation of accounting statements.

CO2: Demonstrate the knowledge on the process of accounting cycle.

CO3: Extend the knowledge of systematic maintenance of books of accounts to real life business.

CO4: Interpret Annual Financial statements of Sole proprietorship form of business.

CO5: Outline the need for Accounting standards and IFRS

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBFT101-1N - INTRODUCTION TO FINTECH (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The objective of the course is to introduce the students to the FinTech sector and to understand how emerging technology is casing disruptions and innovations in finance sector. This course as a part of specialized business administration programme provides cutting edge fundamental knowledge in the frontiers of financial technology required for a budding professional in the banking & financial services industry.

CO1: To trace the evolutionary journey of financial technology

CO2: To explain the impact of financial technology on financial services

CO3: To provide an understanding of the technical intricacies of financial technology

CO4: To take stock of the technological trends sweeping the financial services sector

Learning Outcome

CO1: Outline the evolution of the financial technology industry (PLO5.1)

CO2: Illustrate how financial technology is reshaping financial services (PLO5.1)

CO3: Illustrate how financial technology is reshaping financial services (PLO5.1)

CO4: Outline the current global landscape of financial technology Industry (Fintech) (PLO 5.1)

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBFT161-1N - CRYPTO CURRENCY AND PAYMENTS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The objective of this course is to provide hands-on and practical implementation of Cryptocurrencies and Bitcoin, Blockchain Technology and Payments.

CO1 To explain how to navigate investments in cryptocurrencies.

CO2 To help students understand Payments, digital wallets, RTGS, new payment stacks and emerging technology in payments

CO3 To help students understand frameworks for understanding both Cryptocurrency and Blockchain.

CO4 To help students develop a deep understanding of the realities of Cryptocurrency, the intricacies of Blockchain technology, and an effective strategy for incorporating Cryptocurrency into your investment plans.

CO5 To explain analyze the foundations of digital signatures and blockchain technology in cryptocurrency

 

CO6 To help student assess the risks of cryptocurrency in a modern investment portfolio 

Learning Outcome

CO1: Learn how to navigate investment in cryptocurrencies (PLO 5.1)

CO2: Understand Payments, digital wallets, RTGS, new payment stacks and emerging technology in payments

CO3: Understand frameworks for understanding both Cryptocurrency and Blockchain

CO4: Develop an effective strategy for incorporating Cryptocurrency into your investment plans

CO5: Analyse the foundations of digital signatures and blockchain technology in cryptocurrency )

CO6: Assess the risks of cryptocurrency in a modern investment portfolio

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Learning Outcome

CO 1: Discuss the fundamental concept and emerging trends of entrepreneurship.

CO 2: Elaborate the entrepreneurial process and classify the different styles of thinking.

CO 3: Develop and summarize the creative problem-solving technique and types of innovation.

CO 4: Compile the legal and regulatory framework and social responsibility relating to entrepreneur.

CO 5: Create a business model for a start-up.

CO 6: Build competence to identify the different sources of finance available for a start-up and relate their role in different stages of business.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM144 - FINANCIAL LITERACY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Learning Outcome

CO1: Understand the basic concepts of financial literacy.

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM146 - INTRODUCTION TO EXCEL FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides the knowledge base for understanding the workings of Excel. The primary objective of the course is to familiarize the students with the basics of Microsoft excel. The course introduces the students to financial analysis. Further, the course also deals with the practical application of Microsoft Excel in day-to-day business activities. As a prerequisite, the students should have basic knowledge of computers and MS Office.

Learning Outcome

CO1: To provide students with the fundamental knowledge of the use of computers in business.

CO2: To provide exposure to the students on MS Office Excel.

CO3: To apply MS excel functions in business.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

DSC142 - PYTHON PROGRAMMING FOR DATA SCIENCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the programming paradigms associated with Python. It provides a comprehensive understanding of Python data types, functions and modules with a focus on modular programming.

Learning Outcome

CO1: Understand and apply core programming concepts.

CO2: Demonstrate significant experience with python program development environment.

CO3: Design and implement fully-functional programs using commonly used modules and custom functions.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

ECO141-1N - MARKET AND ECONOMY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course –Market and Economy – covers the pertinent themes in both Microeconomics and Macroeconomics. It aims at providing a systematic introduction to mainstream approaches to the study of economics and enable students to understand the basic concepts of economic development.

Learning Outcome

CO1: Have an overview of the basic concepts in microeconomics.

CO2: Develop a comprehensive view of the dynamics of markets and factors controlling the markets.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

ENG181-1 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

LAW144 - ENVIRONMENTAL LAW (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.

 

Course Objectives:

  • To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
  • To interpret, analyse and make a critique of the legislations and Case laws relating to environment
  • To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.

Learning Outcome

CO1: learn about environmental law

C02: make students environmentally conscious

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

MED141-1N - MEDIA AND SOCIAL MOVEMENTS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This course explores the intricate relationship between media and social movements, examining how media platforms and technologies have shaped the formation, mobilization, and impact of contemporary social movements. Through an interdisciplinary lens, students will analyze the role of media in fostering collective action, amplifying marginalized voices, and challenging power structures. They will critically examine various forms of media, including traditional news outlets, social media platforms, and alternative media, and investigate their influence on activism, protest, and social change. Drawing on case studies from around the world, students will gain insights into the complexities of media representation, framing, and manipulation, as well as strategies employed by social movements to harness media for their causes. By the end of the course, students will develop a nuanced understanding of the dynamic interplay between media and social movements in the contemporary global context.

Learning Outcome

CO1: Understand the theoretical frameworks and key concepts related to media and its role in social movements, including media framing, agenda-setting, and the construction of collective identities.

CO2: Analyze the ways in which traditional media outlets, social media platforms, and alternative media contribute to the formation, mobilization, and impact of social movements.

CO3: Critically evaluate the relationship between media representation and social movements exploring issues of visibility, inclusion, and the amplification of marginalized voices.

CO4: Examine case studies of successful and unsuccessful media strategies employed by social movements, and assess their effectiveness in achieving their goals

CO5: Develop the skills to analyze and interpret media content, including news articles, documentaries, and social media campaigns, to identify biases, manipulation, and alternative narratives surrounding social movements.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

POL141-1N - GANDHIAN THOUGHT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Popularly known as ‘Father of the Nation,’ Mahatma Gandhi was the leading figure of

India’s freedom movement. It was his mass-based mobilization and campaign marked by the

method of non-violence and Satyagraha which changed the course of the movement. His

guiding method and principles continue to fascinate and inspire many both in India and

around the world. Gandhi elevated pacifism to an empowering political force, which inspired

world leaders like Martin Luther King, Nelson Mandela, Walesa, etc. His views – although

developed in the context of a struggle in South Africa and India many years ago – Gandhi's

ideology has influenced myriad spheres of human experience: politics, economics, education,

nation-building etc. The course seeks to introduce to the students the ideas and thought of

Gandhi and why the interest on him has only increased.

 

Course Objectives

 The course is designed to acquaint the students with the life and works of Mahatma

Gandhi and also to make them understand how M.K. Gandhi transformed from a

lawyer to a Mahatma?

 To introduce the political thought of Mahatma Gandhi and his non-violent protest.

 The significance and Relevance of Gandhian values in the contemporary world.

Learning Outcome

CO1: Develop an appreciation of Gandhi?s contribution to India?s freedom struggle and the influence of his ideas and thought around the globe particularly relating to peace and non-violence movements for justice and equality.

CO2: Explain the central tenets of Gandhi?s thought and political practice such as satyagraha, ahimsa, and Swaraj and their significance in the contemporary world.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

POL142-1N - GLOBAL POWER AND POLITICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course has been conceptualized in order to introduce the students to the study of international relations. It introduces students to major theoretical approaches to understand international politics and diplomacy.

 To introduce the students to:

       The nature, scope and importance of International Relations/Politics

       The basic concepts of International Relations such as Sovereignty, Security, balance of Power etc.

       The contemporary global issues

Learning Outcome

CO1: Demonstrate an understanding of the various concepts in international relations and approaches to studying IR.

CO2: Analyze global issues by understanding the background for the issues.

CO3: Analyze the relations between nations and the formation of international organizations

CO4: Demonstrate an understanding of the impact of international issues on domestic policies.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

PSY141 - ADVERTISEMENT PSYCHOLOGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will develop an understanding of how advertising affects the human mind by giving unique and valuable insight from the industry. The course will help in studying the relationship between advertising and human mind and also apply this learning to advertising strategy, positioning, brand, and marketing communications that prepare students for the competitive world of advertising and marketing.

Course objectives

This course aims to

  • Introduce psychological perspectives of advertisements in real life situations. 
  • Orient students towards the various functions and roles of cognitive, affective and behavioral responses in the field of advertisement.
  • Help students to identify and apply the various theories and principles of advertisement psychology in the field of marketing.

Learning Outcome

CO1: Apply the psychological perspectives of advertisements in the real-life setting.

CO2: Integrate different domains such as cognitive, affective and behavioral responses in the field of advertisement.

CO3: Develop the ability to make applications based on understanding of marketing strategies.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

STA142 - DATA ANALYSIS USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Learning Outcome

CO1: Demonstrate the logics of using excel features.

CO2: Demonstrate the building blocks of excel, excel shortcuts, sample data creation and analyzing data.

CO3: Analyze the data sets using Data Analysis Pack.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA101-2 - FINANCIAL MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management is an introductory core course that is offered with intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organizations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through application of theoretical questions and practical problems.

 

Course Objectives: 

      To understand the basics of finance function and the concepts of financial management

      To apply the knowledge in taking finance decisions

      To develop analytical skills to identify financial management problems and solve them.

      To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

To assess a firm’s requirement for long-term assets by applying capital budgeting techniques

Learning Outcome

CO1: Demonstrate understanding of the principles and concepts of financial management

CO2: Summarize the motives behind financial decision making

CO3: Interpret the relevant theories and concepts of various practices of financial management and ethics in Finance.

CO4: Analyze the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: Evaluate projects for profitability

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA102-2 - MARKETING MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

  • To explain fundamental concepts of marketing and their application to different markets.
  • To give an understanding about marketing mix elements and strategies.
  • To explain about consumers buying behavior.
  • To critically examine and evaluate existing marketing strategies and tactics.
  • To study the social responsibility and ethics of marketing.

Learning Outcome

CO1: Explain fundamental concepts of marketing and their application to different markets.

CO2: Understand elements and strategies about marketing mix.

CO3: Explain about consumers buying behavior.

CO4: Critically examine and evaluate existing marketing strategies and tactics.

CO5: Study the social responsibility and ethics of marketing.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA191-2 - SOCIAL CONCERN PROJECT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This project is an opportunity to students understand social issues and challenges around their society. A short term association of students with NGO’s help them to learn other side reality of society which enable them to consider social issues in their future corporate decision makings. This project facilitate the students to effectively  utilizing their skills and competences to contribute the people, community and society

Learning Outcome

CO1: Identify the social problems and issues

CO2: Students able to analyze the opportunities to be agents of social change

CO3: Develop the students to become socially responsible citizens

CO4: Motivate to help them to realize what they learn and do can resolve social problems and issues by their contributions towards people, community, or society

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBFT101-2N - FINANCIAL INSTITUTIONS, MARKETS AND SERVICES (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course is to make students familiarize with various aspects of Indian financial system. This will provide the students with an overall understanding of various components of Indian financial system

Course Objectives:

● To familiarize the students about the financial institutions and Services

● To make students understand about the money market and capital market operations

● To enhance the knowledge of the students about the roles of various financial institutions.

● To provide knowledge to the students related to the banking operations.

● To familiarize the students about various financial services.

● To make students understand about international financial markets. 

Learning Outcome

CO1: Understand the structure of financial system and the functioning of specialised financial institutions and markets. [RBTL2] (PLO 5.1)

CO2: Explain the functioning of money markets and capital markets. . [RBTL2] (PLO 2.2)

CO3: Identify the role of various financial institutions in the economy.[RBTL3] (PLO 1.2)

CO4: Understand the different operations in the banking services. [RBTL2] (PLO 2.2)

CO5: Assess the role of various financial services in the economy.[RBTL5] (PLO 2.5)

CO6: Explain the functioning of International financial market. [RBTL5] (PLO 2.5)

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBFT161-2N - STRUCTURED QUERY LANGUAGE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course provides a solid foundation of the SQL, a structured query language that enables students to build, query and manipulate databases.

Learning Outcome

CO1: To help the students understand basics of relational databases and SQL.

CO2: To enable the students to create database, tables, views and granting privileges.

CO3: To help the students create SQL queries

CO4: To enable students to update database content with SQL and transaction handling

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM148N - PERSONAL TAX PLANNING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course provides an overview of Income-tax Law. The course intends to provide a basic understanding of various concepts under the taxation system in India. It familiarises students with the multiple heads of income, deductions under each head, deductions from gross total income and computation of Gross Total Income. The course provides basic knowledge on the calculation of the income of individuals and also gives an insight into the tax planning that arises to reduce tax liability.

Learning Outcome

CO1: Recall concepts of assessee and income as defined under the Act

CO2: Recall the due dates for filing income tax returns and time limits for completion of assessments

CO3: Determine the deductions applicable for individuals and determine the amount of deduction.

CO4: Determine the deductions applicable for individuals and determine the amount of deduction.

CO5: Compute the tax liability of individuals

CO6: Design a tax planning mechanism to reduce the tax payable to the individual taxpayer

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM149N - INVESTMENTS AND TRADING STRATEGIES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.

 

Learning Outcome

CO1: Understand the various investment options available to investor.

CO2: Apply various techniques used by professionals for analyzing and valuing investment options.

CO3: Make a good investment plan.

CO4: Analyze past price movement of securities and predict future price movement.

CO5: Understand the trading strategies in both stock and derivatives segments of trading.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM151N - DIGITAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization of a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.

Learning Outcome

CO1: Recall the concepts of Digital marketings

CO2: Apply digital marketing tools and gain insights on analytical tools

CO3: Evaluate different marketing strategies

CO4: Design marketing strategies for customized goods and services

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

CSC151N - VISUALIZATION TECHNIQUES USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course focuses on the importance of data visualization for business intelligence and decision making. The course provides a practical approach to assess and enhance the impact of visuals for the database/dataset and use  data visuals to convey distributions and relationships.To make students understand, how to compare and contrast performance measurement data using effective data visuals and also use construct effective data visuals to solve workplace problems.

Learning Outcome

CO1: Work with different types of data.

CO2: Understand the importance of data visualization to drive more effective business decisions.

CO3: Understand charts, graphs, and tools used for analytics and use them to gain valuable insights.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

CSC153N - INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS (DBMS) (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

This course helps to understand the fundamental concepts, terminology and application of databases. This course gives knowledge of ER diagrams, Database normalization, relational databases and SQL commands.

Learning Outcome

CO1: Understand the basic concepts of relational database model

CO2: Demonstrate database operations and design normalized database applications

CO3: Apply SQL commands to find solutions to a broad range of queries

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

ENG181-2 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

MED142 - DIGITAL STORYTELLING TECHNIQUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This hands-on course introduces students to the fundamentals of digital media production, providing them with the skills and knowledge needed to create compelling content in various digital formats. Through practical exercises and projects, students will learn the essentials of pre-production, production, and post-production processes in the digital media landscape. They will explore techniques for capturing and editing audio and video, designing graphics, and creating engaging multimedia content. The course will also examine the influence of digital media on society, including its impact on culture, communication, and storytelling. By the end of the course, students will be proficient in producing professional-quality digital media projects and will have a critical understanding of the broader implications of digital media production.

 

Course Objectives:
1. Design impactful stories using effective structures, engaging visuals, and multimedia elements, tailored to specific platforms and audiences.
2. Get hands-on experience with audio/video recording and editing software, graphic design principles, and popular digital media platforms to produce effective storytelling projects.
3. Evaluate digital storytelling projects, identify effective techniques, and analyze the broader impact of digital media on communication and society.
4. Utilize various storytelling methods, collaborate effectively in teams, and communicate creative vision through presentations and project critiques.
5. Apply digital media skills to various platforms and emerging technologies, adapting your approach to diverse audiences and storytelling goals.

Learning Outcome

1: Provide students with a comprehensive understanding of industry-standard digital media production tools, software, and techniques to create high-quality digital media projects.

2: Understand specific requirements and considerations for producing media content across different platforms, including web, mobile, social media, and emerging technologies.

3: Foster students' creativity and artistic abilities, so that they will be competent to conceptualize and execute visually compelling and engaging digital media content through various assignments and projects.

4: Develop critical thinking skills to analyse and evaluate digital storytelling projects and assess the effectiveness of storytelling techniques and narrative structures.

5: Develop students' collaborative and communication skills for digital media production and enable them to effectively communicate their creative choices and project outcomes to a wider audience.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

PSY156N - PSYCHOLOGY OF RELATIONSHIPS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Understanding close relationships is among the central goals of social psychology. Close relationships range from family ties to friendships to romantic and sexual relationships. Our main purpose will be on learning about the life cycle of adult intimate (i.e., romantic) relationships, ranging from stages of initial attraction and relationship initiation to growth and maintenance of the relationship, and in some cases, dissolution. Although other close relationships such as close friendships, family, and work relationships will also be addressed and integrated into the course, they will be of secondary importance. Class meetings will consist mainly of facilitated discussions and student-led presentations on topics such as the biological bases of attraction and love, commitment and interdependence, relationship cognition, attachment, communication, sexuality, relational interaction patterns, relationship satisfaction, and the social context of relationships (e.g., the influence of others) conflict, relationship dissolution, and relationship maintenance.

CO1: Understand the major concepts and models of interpersonal relationships.

CO2: Evaluate the different types of relationships and their impact on one's life.

CO3: Use strategies to enhance everyday life challenges and sustain effective relationships

 

 

 

Learning Outcome

CO1: Understand the major concepts and models of interpersonal relationships

CO2: Evaluate the different types of relationships and their impact on one's life.

CO3: Use strategies to enhance everyday life challenges and sustain effective relationships

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

STA142N - DATA ANALYSIS USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Learning Outcome

CO1: Demonstrate the logics of using excel features.

CO2: Demonstrate the building blocks of excel, excel shortcuts, sample data creation and analyzing data.

CO3: Analyze the data sets using Data Analysis Pack.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern